While the terms ai and automation are often used in conjunction, they are two distinct concepts. Automation is focused on reducing workloads. On the other hand, artificial intelligence is geared towards optimizing and transforming work to maximise results.
The tools differ in their scope of work and how they do it. Automation uses simple rules to complete tasks such as the transfer of emails into specific files based on specific parameters (or using an excel formula). This is usually done using pre-programmed software, and is commonly used in business processes such as running tests or creating reports.
AI technologies on the other hand, use sophisticated neuro-like pathways to connect data points and learn from them in ways similar to the way humans operate. Think of Boston Dynamics’ robot Spot that absorbs information it encounters in its environment and continuously optimizes itself. This is what makes it different from traditional automation – and the reason why its impact on workforces will likely to be more disruptive in the end.
In addition to allowing companies to operate more quickly and accurately, AI can also help to eliminate human mistakes. Its ability to detect patterns and auto-optimizes allows it to perform repetitive and mundane tasks that employees aren’t prepared for and allows them to concentrate on more strategic and valuable work. This is what leads to the huge productivity gains that are observed in multifamily leasing today and more time focused on core tasks and better customer experiences.
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